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What Content of Information Customers Want from aTourism Website? An Empirical Study for Latent Factors Identification

Kaushik Mandal and Monami Dasgupta Banerjee
Department of Management Studies, National Institute of Technology, Durgapur, India
Abstract—Now a day’s website is performing the role of an instrument for achieving competitive excellence through disseminating information as per requirement of customer. This research carries out an empirical study to understand the latent factors which are essential for tourism customer need and thus helpful for developing the content of the websites. Further we measure the stability of these latent factors across the socio demographic of tourism customer. Result founds a stable result and thus provides a good model for website development for tourism marketer.

Index Terms—website, tourism-customer, competitive excellence, latent factors and socio demographic.

Cite: Kaushik Mandal and Monami Dasgupta Banerjee, "What Content of Information Customers Want from aTourism Website? An Empirical Study for Latent Factors Identification," Lecture Notes on Information Theory, Vol. 2, No. 3, pp. 283-288, September 2014. doi: 10.12720/lnit.2.3.283-288
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